ROI stories
Most firms are still increasing AI budgets, even as 57% of CX leaders say the technology has delivered little or no impact on operations.
Poor data quality, not platform failure, is usually why Customer 360 programmes miss expected returns and erode trust across teams.
Mounting scrutiny over AI budgets is pushing software teams to prove whether the tools speed delivery enough to justify their cost.
Businesses are now weighing whether AI can cut workloads and risks in core operations, rather than just speed up pilots and paperwork.
Manufacturers could cut PLM training and support costs as the deal embeds in-app guidance and analytics into Windchill workflows.
Poor data and supply chain fragility are slowing AI rollouts, with most Australian chief executives saying procurement is holding back adoption.
Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
French councils are turning IoT networks into shared infrastructure for water, lighting and waste services, reducing costs and vendor lock-in.
Event organisers now have a way to prove precinct-wide gains as sponsors and councils demand evidence beyond attendance counts.
The award reflects measurable gains from Sidetrade's AI-led redesign, which cut feature delivery from 60 days to three and slashed staffing needs.
The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Many finance teams are spending the equivalent of days a week checking AI outputs, wiping out hoped-for productivity gains and slowing adoption.
Irish firms risk falling further behind as GPT 5.6 outpaces their ability to retrain staff, redesign workflows and justify AI spend.
The recognition underscores rising demand for cyber-risk tools that show measurable returns, as buyers demand faster deployment and continuous monitoring.
AI is helping corporate lawyers answer stakeholders faster, with 97% of legal leaders in a new study citing quicker responses.
A lack of clear IT planning is leaving Irish large firms with a €667,000 annual drag from projects that should have been stopped.
Only a third of Irish organisations have a formal AI strategy, leaving boards scrambling to align rapid adoption with governance and returns.
Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.
