TelcoNews New Zealand - Telecommunications news for ICT decision-makers
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Cradlepoint launches E100 5G router for pop-up retail in A/NZ
Thu, 18th Jan 2024

As retailers in Australia and New Zealand adapt to increasing consumer demand for interactive, experiential shopping experiences, they are turning to creative pop-ups and pocket-sized stores.

Alongside this trend, the need for reliable, high-performance IT systems that can function effectively within these small, often temporary, spaces is becoming paramount, the company states.

Cradlepoint, global expert in cloud-delivered LTE and 5G wireless network edge solutions, has responded to this demand with the release of the E100 5G Enterprise Router.

The E100 5G Enterprise Router is specifically designed to support retail and small office applications, such as point of sale (POS), video surveillance, inventory applications, and Internet of Things (IoT) deployments.

Combining the high-performance capabilities of 5G with superior security, facilitated by the integration of Cradlepoint NetCloud Exchange. Additionally, it features integrated Software Defined-Wide Area Networking (SD-WAN) and zero trust, delivering leading edge 5G Secure Access Service Edge (SASE) capabilities.

This combination of features allows IT teams to manage networks and security at scale, even with limited staff, a key consideration for small office applications and pop-up retail sites. Not only does the E100 5G Enterprise Router offer reliable connectivity, but it also offers robust protection of the network and users accessing web applications from external threats.

Due to the agility and scalability of the E100 5G Enterprise Router, IT teams can confidently deploy communications, IoT and POS devices in small and temporary sites with the same assurance they would have in more substantial, flagship locations. The router has several key features such as connect-and-go zero trust architecture, high availability for hybrid WAN or dual cellular locations, 5G standard compatibility, and scalability across numerous locations.

In addressing the launch of the E100 5G Enterprise Router, Donna Johnson, CMO of Cradlepoint and Ericsson’s Head of Enterprise Wireless Solutions Marketing, said, "Historically, many of the connectivity capabilities that large enterprises, including retail and financial services organisations, need for their businesses have been unavailable or unaffordable for small footprint locations."

She added, "With market-leading 5G connectivity, zero trust security, SD-WAN, and cloud management in a small form factor, IT managers can now scale to distributed locations with confidence - something that is increasingly necessary in the rapidly changing market we see today."

The E100 5G Enterprise Router from Cradlepoint appears set to play a crucial role in meeting the IT needs of retailers and small businesses as the trend towards pop-up and experiential stores continues to gain momentum in the Australian and New Zealand markets.