OPPO to launch Reno13 Series in New Zealand on 27 March

The new OPPO Reno13 Series is set to launch in New Zealand on 27 March, promising competitive specifications and design in the mid-range phone market.

OPPO's latest release includes the Reno13 Pro, Reno13, and Reno13 F, representing its first major product launch in 2025. This marks the first time the full odd-numbered Reno range will be available simultaneously in the region. The launch aligns with a new strategy that sees the series released in the first quarter, in response to strong customer reception of the Find X8 Pro and Reno12 Series in 2024.

According to OPPO New Zealand General Manager Morgan Halim, there is a growing demand for an advanced mid-range handset. "Insights from recent years have shown us New Zealand is ready for OPPO to expand our Reno lineup here. Consumers are looking for more of the cutting-edge AI capabilities and trend-setting design the Reno13 offers, at a more affordable price," Halim says.

The Reno Series has a reputation for its blend of design and camera technology, appealing to users interested in capturing and sharing visual content. The Reno13 Series introduces several AI-driven photography enhancements designed to improve clarity and detail in images.

The design of the Reno13 Series features a unique aesthetic, drawing inspiration from butterfly wings to offer a distinctive look for the devices.

The line-up will officially launch in New Zealand on 27 March, with detailed specifications and pricing to be revealed on release day.