TelcoNews New Zealand - Telecommunications news for ICT decision-makers

Digital Marketing stories - Page 17

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Digital marketing startup launches with Xero partnership
Wed, 6th Sep 2017
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fintech
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martech
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financial systems
New software startup Boma Marketing has created an app that simplifies digital marketing for small businesses.
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Hootsuite names Conversologie their first NZ partner
Mon, 4th Sep 2017
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partner programmes
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martech
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forrester research
Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.
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Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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smb
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awards
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
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Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ
Tue, 1st Aug 2017
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ai
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martech
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ml
Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.
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Marketing campaigns get smart: New solution combines AI & consulting services
Fri, 21st Jul 2017
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ai
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digital marketing
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accenture
As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.
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ESET to take on Industroyer malware & 'post-truth plague' at Black Hat
Thu, 13th Jul 2017
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malware
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it in manufacturing
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cybersecurity
ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.
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Spark NZ's Qrious snaps up Ubiquity; blending marketing automation and analytics
Tue, 13th Jun 2017
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data analytics
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martech
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cdp
Qrious has snapped up Kiwi marketing automation provider Ubiquity in deal which will see digital marketing and data driven intelligence combined.
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Salesforce announces AI-powered B2B marketing solution
Mon, 12th Jun 2017
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data analytics
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martech
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cdp
Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalise campaigns and engage with prospects.
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Simon Shaw joins Aamplify as CMD
Wed, 31st May 2017
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digital marketing
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aamplify
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job moves
Simon Shaw to steer Aamplify's client marketing, bolstering trans-Tasman campaign strategies with his 18+ years of B2B expertise.
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Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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martech
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partner programmes
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marketing strategy
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
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Misunderstanding millennials: why businesses need to understand what drives this lucrative market
Tue, 30th May 2017
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digital marketing
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qualtrics
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study
New study dispels myths about millennials, underscoring the need for businesses to grasp their true preferences and habits for market success.
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Adobe Symposium 2017 kicks off at Sydney Opera House
Wed, 24th May 2017
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crm
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digital transformation
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cx
The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.
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Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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partner programmes
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weather
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advertising
​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
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Menlo Security's global team walks away with two Stevie awards
Wed, 10th May 2017
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malware
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ransomware
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phishing
Menlo Security and Thought Marketing win two bronze Stevie awards at the American Business Awards. Great teamwork and innovation.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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data analytics
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martech
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partner programmes
For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.
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Melbourne IT ups SMB marketing push with WME Group acquisition
Tue, 2nd May 2017
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digital marketing
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smb
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management
Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.
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Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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partner programmes
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smb
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social media
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
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Sales and Marketing Jam set to inspire Wellington, Christchurch, Auckland
Wed, 19th Apr 2017
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wireless networks
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digital marketing
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cloud services
The Sales and Marketing Jam is an event hosted by the Kiwi Landing Pad to allow professionals based in the US to share their experience firsthand.
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Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
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Founder of Europe-based AdBooba is eyeing to expand in India
Tue, 28th Mar 2017
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digital marketing
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adbooba
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vested
AdBooba has delivered over five billion impressions resulting in over 10k conversions across 16 countries so far.