TelcoNews New Zealand - Telecommunications news for ICT decision-makers

Digital Marketing stories - Page 5

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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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martech
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accenture
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adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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data analytics
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big data
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bi
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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Exclusive: Zoho owes Aussie success to its partner network
Tue, 14th Mar 2023
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ai
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partner programmes
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sales
Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.
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Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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digital marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
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Meet the metaverse generation: What consumers want from the metaverse
Fri, 10th Mar 2023
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ar, vr & metaverse
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digital marketing
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vr
APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.
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4th Utility appoints Top Digital Leader as CEO of Consumer Business Unit
Wed, 8th Mar 2023
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developers
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sales
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digital marketing
The full fibre broadband provider 4th Utility, appoints Steve Wilson, a top digital leader, as CEO of its newly created consumer business unit.
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IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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dei
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iwd
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branding
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
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Megantic mentorship program helps female eCommerce leaders
Tue, 7th Mar 2023
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martech
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dei
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leadership
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
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LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
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ai
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digital marketing
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amazon
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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data analytics
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fintech
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martech
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
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Revolutionise your marketing strategy in 2023 with these AI tools
Tue, 28th Feb 2023
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ai
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workflow solutions
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productivity
If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.
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Similarweb announces Digital Marketing Awards winners, including Panasonic
Fri, 24th Feb 2023
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digital marketing
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awards
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similarweb
Five digital marketing innovators win big at the Similarweb Digital Marketing Awards, showcasing their success in driving traffic and achieving business impact.
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Email programs critical for business growth, report finds
Fri, 24th Feb 2023
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digital marketing
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email
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communication
Email marketing crucial for business growth and customer relationships, survey finds. Lack of time and support hinder success. Metrics matter.
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How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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digital marketing
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it industry
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branding
Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.
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Melbourne Airport engages KPMG for managed IT services
Tue, 14th Feb 2023
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iaas
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paas
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partner programmes
KPMG will support Melbourne Airport's Microsoft Dynamics implementation across financials, supply chain, sales, customer service and marketing.
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Brands urged to help create 'future that matters'
Wed, 8th Feb 2023
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cleantech
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branding
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sustainability
New consumer research from InSites Consulting reveals four Meaning Drivers and 12 trends shaping a more meaningful future.
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Visuals an eye-catcher for leaders when browsing B2B content
Thu, 26th Jan 2023
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b2b
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branding
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digital marketing
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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TREND Networks promotes two senior team members to new roles
Tue, 17th Jan 2023
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it training
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social media
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digital marketing
TREND Networks promotes Dan Barrera to Director of Product Innovation and Tim Widdershoven to International Sales Director, to grow their business globally.