4Cabling's Kiwi success with innovative business model

Kiwi enterprises in need of cabling, server racks, and IT management solutions are enthusiastically adopting 4Cabling's solutions, claims NZ Sales Manager Tym Matagi.

These organisations are finding the ability to purchase products online from a leading manufacturer, wholesaler and retailer very appealing, especially with the convenience of getting items delivered to their doors and supported by an all-encompassing technical support and service arm, says Matagi. "They really like the idea of being able to purchase products online from a leading manufacturer, wholesaler and retailer, getting them delivered to their door and having it all backed by technical support and service," Matagi explains.

4Cabling, according to Matagi, represents more than just a source of quality products. He articulates that the business sees itself as "a partner rather than just a supplier, that provides a full cabling, data and networking solution for corporates, SMEs and IT departments."

Already a successful direct-to-market, solutions-based formula been operating in Australia since 2006, 4Cabling launched its model in New Zealand earlier in the year. Adding to their global footprint, the company recently opened an office and warehouse in Mangere Bridge in Auckland.

Drawing more firms towards its unique model, Matagi points out, is their fresh approach to business. He asserts that it is "certainly a different way of doing things. Customers benefit from competitive prices and fast turnaround because they're dealing directly with the supplier."

For quick and nationwide delivery, customers can create accounts and place orders. Bolstered by high stock levels of comprehensive cabling products and IT management accessories in their Auckland warehouse, Matagi highlights the company's focus on efficient service. "Speed of delivery and accuracy of orders are key. We pick and ship 97% of website orders the same day for fast delivery around the country."

The quality control of their products is of paramount importance, as they undergo stern quality accreditation processes. "All products are quality controlled and have passed stringent quality accreditation. All of our 4Cabling branded products carry an industry-leading three-year warranty," adds Matagi.

A veteran of the electrical industry for over 25 years, Matagi makes frequent business calls to SMEs, large corporations, and Government departments all over New Zealand. His visits are aimed at grasping their daily requirements and providing an insight into how 4Cabling can provide solutions tailored to meet them now and in the future.