Lindsay Zwart steps in to lead APAC for Pax8 amid leadership shift
Lindsay Zwart has been appointed as Executive Vice President and General Manager for APAC at Pax8.
Zwart, who previously held senior positions with Vodafone, Microsoft, and IBM, assumes responsibility for all aspects of Pax8's business strategy and operations in the Asia-Pacific region. She reports directly to Nick Heddy, President and Chief Commerce Officer at Pax8.
Her appointment comes as the company seeks to scale its cloud commerce operations and broaden market reach within APAC. Zwart brings nearly twenty years of experience in technology sector leadership roles, including digital transformation and enterprise solutions, both in APAC and internationally.
Leadership transition
The new appointment coincides with a shift in roles for Chris Sharp, who transitions from his previous focus on local business to a newly created position as Senior Vice President of Business Development on a global scale. Sharp will now report to Craig Donovan, Chief Experience Officer at Pax8. In his new role, Sharp will be responsible for identifying and leading strategic opportunities, such as partnerships, new market entries, and other initiatives designed to support organisational growth.
Sharp's previous efforts have centred on the launch and expansion of Pax8 in Australia and New Zealand, helping to drive momentum in the region over the last four years. The company states that this realignment leverages Sharp's expertise in strategic planning and operational leadership, extending his impact across Pax8's worldwide business strategy.
Nick Heddy commented on the company's focus and leadership changes.
"Lindsay's appointment signals our unwavering commitment to the Asia-Pacific market and our confidence in the region's tremendous potential. This announcement also marks a strategic realignment as Pax8 prepares for its next growth phase in the APAC region in which Lindsay will work closely alongside global leaders, including Chris Sharp and Ryan Walsh. Her proven leadership, strategic vision, and operational excellence will be instrumental in unlocking new opportunities and accelerating our growth trajectory. I am confident that under her leadership, our APAC operations will reach unprecedented levels of success."
Zwart's experience
Prior to joining Pax8, Lindsay Zwart held the position of Chief Enterprise Officer at Vodafone New Zealand. There, she led digital transformation initiatives by guiding local enterprises in adopting 5G, IoT, and cloud technologies. Previously, Zwart worked at Microsoft, where her roles included US Chief Operating Officer and General Manager of the Cloud and Enterprise business, General Manager for Azure in the US, and overseeing Dynamics, SMB, and Partner Channel Operations. She also held leadership roles at IBM.
Commenting on her new role, Zwart stated,
"Pax8 is a proven force in the industry with its innovative Marketplace driving change and laying the foundation for MSP success. I look forward to bringing my experience in tech and with this region to Pax8 to continue the exciting growth trajectory the company has been on since we launched here in 2022. The region is perfectly positioned for success in the MSP space with strong leadership, enablement, and resources provided via the Pax8 Marketplace. It's an exciting time to join the company to continue to make a positive impact on the partner community!"
Zwart's remit includes working with the existing APAC team to identify growth opportunities and strengthen partner engagement across the region. She will also coordinate closely with the company's global leadership team, including Chris Sharp and Ryan Walsh.
Business development outlook
Sharp's new global business development role is intended to focus on creating new partnerships and expanding Pax8's geographical presence. His appointment builds on his four-year tenure leading local momentum and will see him apply his experience to advancing organisational strategy on an international scale.
Pax8 operates a cloud commerce Marketplace that serves managed service providers throughout the region and beyond, supporting business growth and product adoption across its ecosystem.
