Branding stories
Mobile marketing is crucial for brands as the third-party cookie crumbles. Here are four ways to leverage mobile marketing for success.
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.
Andrew Griffiths joins UKG advisory board as director of marketing, branding and messaging, bringing 25 years' experience in business and communications.
Katherine Post Calvert named as PagerDuty's new CMO, with extensive leadership experience and proven success driving go-to-market demand and growth.
Payment fraud attempts have risen by 23% in the past year, according to a report by Sift. Businesses are advised to be proactive in preventing attacks.
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.
Online marketplaces now account for half of all eCommerce sales globally, offering businesses a 30-50% increase in turnover in the first year.
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
An Australian startup has created 'holographic' packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Corporate and governmental scandals have rocked public trust, leaving an opportunity for businesses to step in, research by Forrester shows.
COVID-19 has accelerated the shift to digital, but how has this affected digital trust? A new report dives into the state of digital trust in 2021.
Apple has been named the world's most valuable brand by the Brand Finance Global 500 2021, with a brand value of $263.4 billion.
UST Global rebrands to UST as part of its brand identity and technological evolution, highlighting its commitment to innovation and client success.
If a crisis unfolded, 38% would stop using an organisation's products if they were caught up in a crisis that spilled online.
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Society Pass announced Arbie Pagdaganan as its first female country manager in the Philippines, overseeing expansion plans for Pushkart.ph.
Society Pass appoints Arbie Pagdaganan as its first female country manager in the Philippines to spearhead its eCommerce transformation and push for expansion.
The new name is inspired by DIT's purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
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