Branding stories - Page 2
![Story image](../../../../../uploads/story/2023/10/31/preview_logo.webp)
LogoMix's innovative LogoMaker AI Logos unveiled
Tue, 31st Oct 2023
#
ai
#
hostpapa
#
branding
Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.
![Story image](../../../../../uploads/story/2023/10/19/preview_Meg_Oleary-Tenable_CMO(2).webp)
Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Thu, 19th Oct 2023
#
cybersecurity
#
public relations
#
messaging
Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
![Story image](../../../../../fallback.webp)
Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Tue, 10th Oct 2023
#
ai
#
instagram
#
facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
![Story image](../../../../../uploads/story/2023/10/06/preview_GettyImages-1180543338.webp)
Vodafone ranked UK's most valuable brand in Kantar survey
Fri, 6th Oct 2023
#
financial systems
#
fintechs
#
branding
Johnnie Walker has entered the top five most valuable UK brands for the first time, rising four places and growing its value to US$10.9 billion.
![Story image](../../../../../uploads/story/2023/09/07/preview_GettyImages-1429456277.webp)
Retailers called on to win over shoppers as cost of living rises
Thu, 7th Sep 2023
#
martech
#
cx
#
online shopping
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
![Story image](../../../../../uploads/story/2023/08/25/preview_GettyImages-1428726796.webp)
Yahoo acquires Commonstock, builds out retail resources
Thu, 24th Aug 2023
#
yahoo
#
branding
#
investment
Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.
![Story image](../../../../../uploads/story/2023/08/19/preview_Neelam_Sandhu.webp)
BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
#
smartphones
#
cybersecurity
#
social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
![Story image](../../../../../uploads/story/2023/08/11/preview_Calabrio_Dillon_Nugent(2).webp)
Calabrio Names Dillon Nugent as Chief Marketing Officer
Fri, 11th Aug 2023
#
saas
#
cx
#
martech
Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
![Story image](../../../../../uploads/story/2023/07/14/preview_GettyImages-1325079945.webp)
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
#
digital transformation
#
crm
#
ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
![Story image](../../../../../uploads/story/2023/06/13/preview_GettyImages-1249408894.webp)
Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
#
data analytics
#
martech
#
cdp
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
![Story image](../../../../../uploads/story/2023/06/07/preview_GettyImages-1140559494.webp)
Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
#
branding
#
online shopping
#
advertising
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
![Story image](../../../../../uploads/story/2023/04/28/preview_image_1.webp)
Marketplaces are the Next Frontier in Omnichannel Retail
Fri, 28th Apr 2023
#
omnichannel
#
martech
#
online shopping
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
![Story image](../../../../../uploads/story/2023/04/24/preview_GettyImages-1285411698.webp)
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
#
advertising
#
branding
#
digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
![Story image](../../../../../uploads/story/2023/04/20/preview_GettyImages-1365843280.webp)
Freeview refocuses with new and refreshed brand identity
Thu, 20th Apr 2023
#
digital entertainment
#
video
#
radio
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.
![Story image](../../../../../uploads/story/2023/04/03/preview_01_Superloop-Hero-image.webp)
Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
#
martech
#
superloop
#
branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
![Story image](../../../../../fallback.webp)
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
#
saas
#
casb
#
sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
![Story image](../../../../../uploads/story/2023/03/13/preview_GettyImages-1400557658.webp)
Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
#
digital marketing
#
branding
#
financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
![Story image](../../../../../uploads/story/2023/03/09/preview_GettyImages-1367616997.webp)
Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
#
social media
#
branding
#
smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
![Story image](../../../../../uploads/story/2023/03/05/preview_Kate_Rourke_-_Getty_Images.webp)
IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
#
dei
#
iwd
#
branding
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
![Story image](../../../../../uploads/story/2023/02/28/preview_GettyImages-1399550888.webp)
Listen and act: Why hotels need better guest engagement
Tue, 28th Feb 2023
#
cx
#
martech
#
reputation management
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.