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Connected TV stories

Brightcove launches AI tools for video ad targeting
Brightcove

Brightcove launches AI tools for video ad targeting

Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.

By Sofiah Nichole Salivio • 4 min read • Last month
Samsung Ads, Eyeota team up on connected TV targeting
Data Privacy

Samsung Ads, Eyeota team up on connected TV targeting

Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Samsung launches interactive, connected 2026 TV range
Internet of Things

Samsung launches interactive, connected 2026 TV range

Kiwi football fans will get stadium-style sound and smarter home control as the new line-up adds AI Football Mode Pro and Vision AI.

By David Shilovsky • 5 min read • Last month
Retail MediaX honours Europe's top campaign winners
eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Last month
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last month
TripleLift appoints new chief product & marketing chiefs
Data Science

TripleLift appoints new chief product & marketing chiefs

The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Last month
CTV fraud surges 140% as AI schemes spread globally
Data centers

CTV fraud surges 140% as AI schemes spread globally

Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.

By Sofiah Nichole Salivio • 4 min read • Last month
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Last month
IAS launches Total TV for connected TV transparency
Marketing Technologies

IAS launches Total TV for connected TV transparency

Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.

By Sofiah Nichole Salivio • 4 min read • Tue, 28th Apr 2026

Stories from Other Regions

Connected TV stories

KERV.ai partners Canela Media in Spanish-language deal
Nielsen

KERV.ai partners Canela Media in Spanish-language deal

Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.

By Sean Mitchell • 3 min read • Last month
YouTube tops Canada streaming viewing, says Numeris
Digital Transformation

YouTube tops Canada streaming viewing, says Numeris

Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.

By Sofiah Nichole Salivio • 3 min read • Last month
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Last month
Premium media lifts brand trust, The Trade Desk finds
Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Last month
Singapore World Cup viewing shifts to more screens
Marketing Technologies

Singapore World Cup viewing shifts to more screens

Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.

By Sean Mitchell • 3 min read • Last month
Koddi adds TV advertising via Comcast Universal Ads
Marketing Technologies

Koddi adds TV advertising via Comcast Universal Ads

Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.

By Sofiah Nichole Salivio • 4 min read • Last month
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.

By Sofiah Nichole Salivio • 4 min read • Last month