Content Creation stories
Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.
AI demand is pushing cloud providers towards GPU-as-a-service models, with efficiency and utilisation emerging as key differentiators.
Newsletter publishers can now see and block AI crawlers from inside beehiiv, as concerns grow over scraping and lost archive value.
The programme returns with nearly AUD $145,000 in funding for photographers and filmmakers in Australia and New Zealand as income pressure bites.
Startups in Singapore are shifting spending towards Anthropic's Claude, as OpenAI's lead has narrowed sharply in new transaction data.
Rising ad costs and changing algorithms are leaving many UK firms with little visibility over which digital channels win customers.
Price cuts of up to 50% on controllers, soundbars and projectors are drawing shoppers to Prime Day bargains across the UK and US.
Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.
Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.
UK fashion brands facing thinner margins may gain faster design and production cycles as Fynd rolls out its AI system.
The software aims to stop printed and scanned documents slipping outside managed workflows, a growing compliance risk for AI-heavy firms.
A consumer app could soon bring real-time alerts on audio and video patterns that may influence viewers, after a US patent was granted.
Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
India's gaming accessory market gains two lower-cost mouse pads aimed at gamers and creators, with RGB lighting and custom branding options.
Brand-funded short-form dramas are set to reach six South East Asian markets as the partners target mobile viewers and marketers.
Australian gamers can now buy matching peripherals in GravaStar's yellow finish, with the full set priced at AUD $1,179.96.
The deal broadens Wise's customer reach beyond payments, tying its cross-border banking tools to advice for millions of people moving abroad.
More than 600 students left Delhi with guidance on portfolios and studio expectations as MAAC unveiled new training routes for creative jobs.
The open beta targets creators and studios wary of fragmented AI tools, promising tighter workflow control and asset continuity across productions.