TelcoNews New Zealand - Telecommunications news for ICT decision-makers

Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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CTERA debuts Fusion Direct to unify file & object data

Today
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storage
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hybrid cloud
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data analytics
CTERA launches Fusion Direct, unifying file and object storage in one global namespace to streamline AI, analytics and collaboration data use.
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AI productivity gains erased by document verification

Yesterday
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data protection
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document management
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devops
AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.
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Hands-on review: Logitech G325 Lightspeed wireless gaming headset

Yesterday
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gaming
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digital entertainment
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hybrid & remote work
Logitech's G325 Lightspeed headset offers low-latency wireless, immersive audio and all-day comfort in a sleek, lightweight design.
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AI ambition outpaces readiness for smaller businesses

Yesterday
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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Gartner tips AI to upend work tools, hiring & data

Yesterday
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data analytics
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digital transformation
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hcm
Gartner predicts AI will disrupt office software, hiring and data by 2030, triggering a USD $58 billion productivity tools shake-up.
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Zapier data shows AI is now infrastructure for leads

Yesterday
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crm
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digital transformation
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cx
Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
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IBM warns AI & quantum threats will reshape cybercrime

Yesterday
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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
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Nvidia unveils data-centre RTX servers for game dev

Yesterday
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gaming
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devops
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hyperscale
Nvidia pitches RTX PRO data-centre servers to virtualise game development, unifying creative, AI and QA workloads on shared GPUs.
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SonicWall receives 5-Star Award in 2026 CRN Partner Program Guide

2 days ago
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firewalls
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network security
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partner programmes
SonicWall earns a 5-Star rating in the 2026 CRN Partner Program Guide, spotlighting its focus on partner success and security outcomes.
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Adobe adds conversational AI tools to Photoshop, Firefly

2 days ago
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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AMD boosts Ryzen AI P100 chips for edge industrial use

3 days ago
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virtualisation
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robots
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edge computing
AMD expands Ryzen AI Embedded P100 chips with up to 80 TOPS and ROCm support, targeting edge AI in factories, robots and medical systems.
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Luma unveils unified AI agents to streamline creativity

4 days ago
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digital transformation
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physical security
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rpa
Luma launches unified AI agents for agencies, promising context-aware creative workflows across text, image, video and audio projects.
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Generate Summit unveils 2026 B2B marketer keynotes

4 days ago
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martech
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llms
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
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Inventec boosts AI server output with Siemens DFM tools

Last week
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manufacturing
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supply chain
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inventec
Inventec adopts Siemens DFM and SMT tools to speed AI server production, halving late design changes and boosting manufacturing quality.
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Five red flags that suggest your AI content is actually hurting your rankings

Last week
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data analytics
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martech
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Google AI more negative than ChatGPT for brand reputation

Last week
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Pocket FM taps OpenAI to power AI-native audio growth

Last week
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rpa
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api
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genai
Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.
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AI-era contact centres become strategic CX data hubs

Last week
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crm
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uc
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data protection
In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.
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Hyland unveils AI tools to streamline hospital admin

Last week
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digital transformation
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ecm
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martech
Hyland launches AI tools to automate hospital records and billing workflows, aiming to cut admin workloads and speed access to patient data.
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HONOR & ARRI bring cinema image science to mobiles

Last week
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genai
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ai
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mobile world congress
HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.