Football stories
OPPO New Zealand has become the exclusive Smartphone & Smart Device Partner for the All Whites and Ford Football Ferns in a two-year deal.
Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.
Fans heading to the 2026 World Cup are urged to beware of rising digital scams involving ticket fraud and fake travel deals, warns cybersecurity firm Norton.
Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.
The SCORES Network and Code and Theory launched 'Find Your Feet,' an AI-crafted campaign blending sport and poetry to inspire youth growth and confidence.
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.
Sociable Soccer 25, a casual football game for Nintendo Switch, offers over 13,000 real players but suffers from outdated graphics and simplistic gameplay.
Android users can now download the Apple TV app via Google Play, unlocking access to Apple TV+ and the MLS Season Pass alongside a range of original content.
Chelsea Football Club has launched a multi-year partnership with Twilio, aiming to enhance fan engagement through personalised experiences and tailored content.
AC Milan has partnered with Pure Storage to enhance AI-driven performance and fan engagement, streamlining content creation and data management.
Hisense has been unveiled as the first Official Partner of the FIFA Club World Cup 2025, promising enhanced fan experiences through technology.
AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.
Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.
In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.
8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
Celonis becomes exclusive Process Intelligence partner of FC Bayern Munich, aiming to enhance operational efficiency across key club departments.
ExpressVPN has entered a two-year partnership with Tottenham Hotspur, becoming the club's exclusive Official Digital Privacy Partner, enhancing fan security.