The Ultimate Guide to Marketing Technologies
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Kiwi Marketing Technologies News
Regional stories with direct local relevance
Lotto NZ swaps core gaming systems in EDGE rollout
Lotto NZ launches nationwide technology revamp, linking retail terminals, apps and analytics systems as it readies Project Frontier for new customer features.
Revolut partners Akahu on open banking credit cards
Revolut and Akahu to use New Zealand's open banking rails for real-time credit card checks, speeding approvals and cutting paperwork.
Visa expands agentic commerce testing with NZ banks
Visa brings major New Zealand banks into programme testing AI-led payments, aiming to support secure agent-driven transactions across platforms.
Lancom joins AWS Anthropic reseller programme for Bedrock
Lancom gains AWS Anthropic reseller status to help customers deploy Claude models through Amazon Bedrock with stronger security and compliance controls.
Thunes launches real-time bank transfers into New Zealand
Thunes widens Asia-Pacific reach with real-time New Zealand bank transfers, giving businesses and consumers faster local-currency settlement.
From scramble to certainty: rethinking tax time for Kiwi small businesses
New Zealand small firms are being urged to join up systems and security year-round, as 42% say tax season is their most stressful period.
Analyst Insights
Research and market analysis connected to Marketing Technologies
DevRev wins ISO 27001 certification for AI security
Hyland named Leader in Gartner's 2026 document review
Digitate named a Leader in IDC's AIOps 2026 review
Temenos named Forrester leader in digital banking tech
Amplitude launches AI Assistant for in-product support
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Qualtrics says AI is helping businesses cut churn, boost revenue and uncover richer customer feedback by analysing calls and surveys.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Google Cloud CEO sets out enterprise AI agent plan
Google Cloud's Thomas Kurian unveils Gemini Enterprise as an open, secure workplace AI platform linking models, data, chips and security.
Exclusive: Google Cloud accelerates shift to agentic data
Google Cloud is betting on AI agents as the main users of enterprise data, unveiling new tools for context, automation and cross-cloud access.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Exclusive: Google sees success with niche AI playbooks
Google is tailoring AI playbooks for 19 industries as enterprises shift from pilots to production, with faster rollouts and ROI now the focus.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Exclusive: How Adobe showcases its innovation engine
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Exclusive: Celonis global banking head says AI rollout hinges on process intelligence
Banks are slowing AI rollouts as they prioritise process visibility, with Celonis arguing execution depends on understanding how work flows today.
Atturra's Chris Rae: Choose the happy path (or, why 'perfect' automation fails)
Atturra's Chris Rae says successful automation starts with the happy path, as a new AI platform cuts mining HR compliance workload by 80%.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Confluent says data streaming will enable faster, better decisions
Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Grafana: Turning data chaos into developer efficiency and CFO savings
Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
Guidewire showcases GenAI's capabilities in insurance risks
Guidewire touts 'insurance-grade AI' as it uses generative tools to speed risk, claims and pricing decisions for cautious insurers.
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Smart Communications pursues trusted AI for customers
Smart Communications helps organisations in regulated industries face down communication challenges every day.
Reviews
Expert Columns
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Why frontline mobility is becoming an operational intelligence layer
Turning security into a story: How managed service providers use reporting to drive retention and revenue
From scramble to certainty: rethinking tax time for Kiwi small businesses
Why local secure access is becoming critical for New Zealand organisations
When identity becomes the payment rail
Why runtime identity is emerging as the next cybersecurity imperative
Telcos reshape music streaming for local audiences
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
Why local secure access is becoming critical for New Zealand organisations
Fortinet expands Auckland secure access footprint as New Zealand firms put resilience, performance and data sovereignty at the heart of digital operations.
New Zealand businesses warned over illegal review gating
New Zealand firms face escalating legal and platform scrutiny over review gating, as Storm IMC warns the tactic may breach the Fair Trading Act.
Avanade expands in New Zealand on rising AI demand
Avanade steps up New Zealand presence as businesses move from AI pilots to full-scale delivery and local partners race to meet demand.
Google adds restaurant bookings to AI Mode in Search
Google adds restaurant bookings to AI Mode in Search for New Zealand users, linking diners to live table availability from OpenTable and Wowapps.
EY New Zealand appoints Willett & Bremner to tech roles
EY New Zealand bolsters technology transformation push with senior hires as firms chase practical AI gains and better returns from existing systems.
SharkNinja retail media drive lifts sales at Noel Leeming
SharkNinja retail media push at Noel Leeming lifts unit sales 12 per cent, with Facebook return on ad spend topping USD $15.
Fanta & Xbox launch limited-edition drinks in New Zealand
Fanta and Xbox roll out limited-edition gaming cans in New Zealand, tying Call of Duty, Halo, Forza and Diablo IV to a prize promotion.
New Zealanders fear online fraud & AI-driven scams
New Zealanders fear online fraud as Experian survey finds rising scams, with identity theft and AI-driven attacks among the top concerns.
Fujifilm & DoxAI launch fraud check AI in New Zealand
Fujifilm Business Innovation New Zealand teams up with DoxAI to bring AI fraud checks to lenders and insurers, cutting manual document reviews.
Genesis Energy completes four-month systems overhaul
Genesis Energy and Adaptiv deliver four-month overhaul of billing, service and finance systems, cutting complexity for 500,000 New Zealand customers.
2degrees launches Ring Ring to nudge Kiwis to call
2degrees unveils a low-tech thumb ring engraved with a loved one's number, aiming to prompt Kiwis to swap scrolling for real phone calls.
Google expands Search Live to New Zealand in AI Mode
Google rolls out conversational Search Live to New Zealand, adding voice and camera support in AI Mode across more than 200 countries.
Revolut posts USD $2.3b profit, 99% NZ revenue growth
Revolut's 2025 results show surging customer balances, stronger transaction volumes and rapid New Zealand growth as it expands its banking reach.
moomoo boosts New Zealand push with hires, premium tier
moomoo steps up its New Zealand expansion with first local hires, a high-net-worth Priority tier and investor workshops in Auckland.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Lancom earns Microsoft Modern Work Enterprise status
Lancom Technology has secured Microsoft's Modern Work Enterprise status, recognising its capability to deliver Microsoft 365 at scale.
NZ small businesses embrace AI but struggle to scale use
Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.
Auror named Vendor of the Year at NZ Fraud Awards
Auror has been crowned Vendor of the Year at the New Zealand Fraud Awards, capping a run of retail crime prevention honours abroad.
One New Zealand adopts Highlight to boost service visibility
One New Zealand adopts Highlight to give managed network customers clearer, data-driven visibility of performance, capacity and service levels.
Women in transport tech: How diverse teams keep freight moving
Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.
Job Moves
EY New Zealand appoints Willett & Bremner to tech roles
moomoo boosts New Zealand push with hires, premium tier
Gallagher Security names Josh Arnold Chief Product Lead
eG Innovations names Joanne Bowey to lead New Zealand
Vistar Media appoints Josh Turney to drive OOH growth in NZ
Andrew Crawford joins Digital Island as General Manager of Business Development
Tower appoints new technology leaders to drive digital strategy
Merkle Aotearoa names Stéphan Willemse Head of Digital Experience
Atturra rebrands Plan B to expand IT services in New Zealand
