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Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • Yesterday
Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest
Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • Yesterday
Why proof of address verification fails across borders (and how to fix it)
Fintech

Why proof of address verification fails across borders (and how to fix it)

Cross-border onboarding can lose legitimate customers and let fraud through when address checks rely on one market's rules.

By Bobby Joseph • 8 min read • Yesterday
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • Yesterday
AI job rush exposes firms that don't understand their workforce
Digital Transformation

AI job rush exposes firms that don't understand their workforce

Firms risk costly missteps as automated hiring filters miss staff who could be retrained for AI-augmented roles.

By Kevin Chan • 4 min read • 2 days ago
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • 2 days ago
What Swiss Cheese teaches us about choosing MDR
Security Information and Event Management

What Swiss Cheese teaches us about choosing MDR

MDR buyers risk missing attacks if they focus on price and log limits instead of coverage across identities, endpoints and cloud systems.

By David Higgs • 3 min read • 2 days ago
While OT security is maturing, risk is not slowing down
Ransomware

While OT security is maturing, risk is not slowing down

Longer dwell times and rising ransomware threats are exposing gaps in industrial defences, despite better OT visibility and governance.

By Richard Springer • 8 min read • 2 days ago
How continuous assurance can strengthen cyber security in the AI era
Hybrid Cloud

How continuous assurance can strengthen cyber security in the AI era

Periodic penetration tests miss most systems, prompting Australian and New Zealand firms to use AI-driven checks for broader coverage and faster risk spotting.

By Gareth Cox • 3 min read • 2 days ago
How data centres make the FIFA World Cup possible
Network Infrastructure

How data centres make the FIFA World Cup possible

Broadcasters are using hybrid data-centre and cloud setups to stream 2026's expanded tournament live with lower latency and compliance risks.

By Lauren Macdonald • 6 min read • 2 days ago
AI fluency: A skeptic's guide to the skill that snuck up on product teams
Software-as-a-Service

AI fluency: A skeptic's guide to the skill that snuck up on product teams

Teams risk wasted cycles and quality slips unless staff can judge when AI output fits the system and when it simply looks right.

By Sergiy Korolov • 5 min read • 3 days ago

Stories from Other Regions

Opinion stories

How smart technology investments drive profitability and compliance for organisations
Data Protection

How smart technology investments drive profitability and compliance for organisations

Fragmented document systems are raising costs and compliance risk for Australian organisations, as hybrid work swells information volumes.

By John Harding • 4 min read • Yesterday
Why retail's contractor problem is a cybersecurity risk in disguise
Digital Transformation

Why retail's contractor problem is a cybersecurity risk in disguise

Unlogged contractors can expose store networks to intrusion, prompting Australian retailers to adopt digital visitor controls and audit trails.

By Charle Cao • 5 min read • Yesterday
The hidden operational risk behind eCommerce growth - and how to fix it
Software-as-a-Service

The hidden operational risk behind eCommerce growth - and how to fix it

More eCommerce sites are exposed to contractor and visitor compliance gaps as dark stores and fulfilment hubs multiply across Australia.

By Charle Cao • 5 min read • Yesterday
The next competitive advantage isn't more AI, it's knowing how to put AI to work
Digital Transformation

The next competitive advantage isn't more AI, it's knowing how to put AI to work

The real payoff will come from governed workflows, as executives move beyond pilots and turn AI into a measurable business capability.

By Thomas Russell • 6 min read • 2 days ago
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • 2 days ago
Are Australian organisations ready for the new rules of AI and quantum cyberwarfare?
Encryption

Are Australian organisations ready for the new rules of AI and quantum cyberwarfare?

New AI and quantum threats are shrinking defenders' response time, forcing Australian organisations to map exposure across interconnected systems before attacks hit.

By Zak Menegazzi • 4 min read • 2 days ago