Opinion stories - Page 24

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

ELMO Software is shifting from reactive HR to AI-native, human-centred systems that predict needs, boost productivity and preserve trust.

New Zealand employers face sweeping payroll, KiwiSaver, safety and privacy reforms, making year-end the crucial time to prepare systems.

Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.

APAC firms are shifting from AI pilots to real-time, scaled deployments in 2026 as data, ROI demands and regulation rapidly converge.

Agentic AI is helping overstretched Australian SOCs fight rising, AI-driven cyber threats by automating legwork while keeping humans in control.

Open Banking goes live in New Zealand, promising faster, safer payments and real-time cashflow visibility for Kiwi small businesses.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Non-technical teams can learn to embrace AI by champion-led experiments, simple tools and clear leadership to boost productivity safely.

With tariffs climbing and margins squeezed, businesses are turning to precise address data to cut delivery costs and avoid customs delays.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry's rarest asset.

Resilience is no longer enough: businesses must build anti-fragile, digitally enabled supply chains that thrive amid constant disruption.

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

Enterprises ditch paper and patchwork systems for integrated, predictive asset platforms as digital transformation becomes imperative.

SonicWall's SonicOS 7.3 and NSM 3.1 harden networks with secure-by-default passwords, auto patching and stronger encrypted management.

Crypto fans pen a festive wishlist to Santa, hoping 2026 brings calmer markets, clearer rules and fewer awkward family debates.

Rising fraud is exploiting fake and disposable emails; smarter validation at sign-up and checkout can block attacks before they cost you.

AI-powered music therapies promise relief for dementia and Parkinson's patients, but tangled licensing rules could stall life-changing apps.