Westcon-Comstor & Ericsson boost 5G growth in Australia & NZ

Westcon-Comstor has announced a collaboration with Ericsson Enterprise Wireless Solutions to support enterprise connectivity and partner growth in Australia and New Zealand.

The agreement is intended to accelerate the uptake of Ericsson's 5G solutions in the region, leveraging Westcon-Comstor's network of technology resellers, systems integrators, and service providers.

This development extends the partnership between Westcon-Comstor and Ericsson, which already has a presence in the Asia Pacific region and was recently expanded to Europe, the Middle East, and Africa.

The partnership's central aim is to enhance the adoption of Ericsson's enterprise-focused wireless offerings. These include Ericsson NetCloud, Cradlepoint routers, and Enterprise 5G solutions, all designed to give organisations access to public 5G, private 5G, and satellite connectivity. These technologies offer security features through simplified SASE and are expected to enable a range of operational and business transformations for enterprise customers.

Westcon-Comstor will be responsible for deploying a suite of value-added services as part of this initiative. The services include education programmes, data-driven insights, and training and enablement resources to help channel partners maximise the value of the Ericsson Enterprise Wireless Solutions portfolio.

The increasing pace of 5G adoption in enterprise settings across Australia and New Zealand was highlighted by Ericsson.

Julie Hens, SVP Global Distribution Partners, Enterprise Wireless Solutions at Ericsson, said, "Enterprise 5G connectivity in Australia and New Zealand is advancing at a fast pace because it is not only a viable alternative to wires but also a key catalyst to business transformation. Ericsson's existing successful partnership with Westcon in other countries is testament that this expanded partnership in ANZ, together with our shared solution providers, will support customers who are on their business transformation journey."

Westcon-Comstor's leadership in Australia commented on the significance of the expansion into the Australian and New Zealand markets.

Phil Cameron, Managing Director, Australia at Westcon-Comstor, said, "After achieving success in Asia, we're excited to expand our relationship with Ericsson into key markets, such as Australia and New Zealand."

The benefits that Ericsson's solutions bring to Westcon-Comstor's partners were also noted in the announcement.

Dave Rosenberg, Managing Director, New Zealand at Westcon-Comstor, said, "Ericsson is uniquely positioned to help our partners enter new markets with their world-class private 5G solutions – markets they may have never explored before."

As part of ongoing engagement, Ericsson will present its latest technologies relevant to the Australia and New Zealand region at the 2025 Westcon-Comstor's Imagine: Resilient Futures event. Attendees at the event are invited to visit the Ericsson stand to gain further insights into the partnership and the opportunities offered by new 5G capabilities.