Advertising Technologies (Adtech) stories - Page 14

Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.

From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.

As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.

The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.

Billy Loizou, who is the Area Vice President for APAC at Amperity, joins us today to tell us more about Amperity and what they are doing in the APAC region.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.

Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.