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Branding Stories - Page 14

Kiwi Stories

Branding stories

Review of Hilton Auckland's facilities
Gaming

Review of Hilton Auckland's facilities

Hilton Auckland shines in review, showcasing how spotless facilities and quiet luxury rooms create unmatched brand loyalty.

By Greig Strafford • 3 min read • Fri, 21st Nov 2014
Noel Leeming aims to build '100-year business' with company rebrand
Marketing Technologies

Noel Leeming aims to build '100-year business' with company rebrand

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

By Heather Wright • 4 min read • Tue, 9th Sep 2014
“Words cannot express how much I hate this printer”
Digital Entertainment

“Words cannot express how much I hate this printer”

Kiwi takes extreme dislike to possessed printer in brutally honest Trade Me ad, attracting bids and attention.

By Staff Writer • 3 min read • Mon, 8th Jul 2013
What is a Blog and How do I Get One?
Marketing Technologies

What is a Blog and How do I Get One?

Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online.

By Luigi Cappel • 5 min read • Fri, 24th May 2013
Haddock, Rutherford Challenge
EduTech

Haddock, Rutherford Challenge

<strong>The challenge has gone out for the New Zealand reseller channel to get in behind the Great Adventure Race to Cure Kids.

By Staff Writer • 3 min read • Mon, 1st Oct 2012
Social Media: The next level
Digital Entertainment

Social Media: The next level

The Kardashians continue to define digital narcissism, while debates on ownership of Twitter followers and new value social networks emerge in 2022.

By Staff Writer • 6 min read • Wed, 1st Feb 2012
NZ Post accuses Yellow of online 'brand-jacking'
Google

NZ Post accuses Yellow of online 'brand-jacking'

Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.

By Staff Writer • 2 min read • Tue, 22nd Feb 2011

Global Stories

Branding stories

Samsung number one in Asia's eyes
Samsung

Samsung number one in Asia's eyes

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

By Catherine Knowles • 3 min read • Tue, 23rd Jun 2015
What's the most valuable brand in the world? Apple.
Microsoft

What's the most valuable brand in the world? Apple.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

By Catherine Knowles • 3 min read • Wed, 27th May 2015
New brand, new promises for Dicker Data New Zealand
Dicker Data

New brand, new promises for Dicker Data New Zealand

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

By Heather Wright • 5 min read • Mon, 11th May 2015
Belkin launches new products, leveraging new brand strategy
Small Business

Belkin launches new products, leveraging new brand strategy

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

By Anthony Caruana • 2 min read • Wed, 15th Apr 2015
Andrew Moss of Atlas Gentech talks distribution and Huawei solutions deal
Cloud Services

Andrew Moss of Atlas Gentech talks distribution and Huawei solutions deal

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

By Heather Wright • 5 min read • Fri, 21st Nov 2014
Acebook drops the F with new News Feed
iOS

Acebook drops the F with new News Feed

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.

By Staff Writer • 3 min read • Fri, 8th Mar 2013
Get social and build your brand
Cloud Services

Get social and build your brand

Building a brand is crucial for small businesses. Discover how personal branding and the right tools can elevate your service or product.

By Staff Writer • 5 min read • Thu, 22nd Mar 2012
The drinks are on Zendesk
Customer Experience

The drinks are on Zendesk

Zendesk's customer engagement strategy includes buying clients drinks, a tactic that aligns with their recent milestone of surpassing 10,000 clients.

By Staff Writer • 2 min read • Tue, 23rd Aug 2011
Welly woes
Intel

Welly woes

Although this month's fail may not qualify as a celebrity fail per say, we think it fits into this category and definitely merits some attention.

By Staff Writer • 3 min read • Fri, 1st Jul 2011
Sitecore Australia Webinar: 7 Metric Musts for Executives
Enterprise Content Management

Sitecore Australia Webinar: 7 Metric Musts for Executives

Sitecore Australia invites business and marketing managers to join a webinar on October 27, exploring critical web analytics metrics with expert Ron Person.

By Staff Writer • 2 min read • Thu, 14th Oct 2010

Stories from Other Regions

Branding stories