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Connected TV Stories - Page 4

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Connected TV stories

Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Data Analytics

Mediaocean appoints Guy Kuperman as Chief Strategy Officer

The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.

By Sofiah Nichole Salivio • 4 min read • Sat, 28th Mar 2026
Foxtel & PubMatic debut programmatic live sport ads
Marketing Technologies

Foxtel & PubMatic debut programmatic live sport ads

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

By Sofiah Nichole Salivio • 3 min read • Thu, 19th Mar 2026
SeenThis & Vudoo team up to power shoppable video ads
Customer Experience

SeenThis & Vudoo team up to power shoppable video ads

SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Seedtag unveils Liz Agent AI to speed media planning
Marketing Technologies

Seedtag unveils Liz Agent AI to speed media planning

Seedtag launches Liz Agent, an AI media planning assistant that turns chat-style briefs into end-to-end contextual campaigns in minutes.

By Sean Mitchell • 4 min read • Thu, 12th Mar 2026
Perion debuts Outmax AI agent to optimise TikTok ads
Marketing Technologies

Perion debuts Outmax AI agent to optimise TikTok ads

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

By Kaleah Salmon • 3 min read • Wed, 11th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026
Ogury brings persona-based audience targeting to CTV
Data Privacy

Ogury brings persona-based audience targeting to CTV

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Taboola names Krishan Bhatia first chief business officer
Marketing Technologies

Taboola names Krishan Bhatia first chief business officer

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

By Mark Tarre • 4 min read • Fri, 20th Feb 2026

Stories from Other Regions

Connected TV stories

Amazon DSP adds Spotify ads in Australian integration
Digital Entertainment

Amazon DSP adds Spotify ads in Australian integration

Amazon Ads links its DSP with Spotify in Australia, giving brands programmatic access to streaming audio and video ads in one platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
World Cup to spark UK spending surge & second screens
Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026
Samsung widens OLED TV range in Australia for 2026
Smart Home

Samsung widens OLED TV range in Australia for 2026

Samsung's 2026 OLED TV range in Australia adds Art Store access, more sizes, Glare-Free screens and AI features across three series.

By Sean Mitchell • 4 min read • Mon, 16th Mar 2026
ShowHeroes buys Traffective to boost publisher ads reach
Marketing Technologies

ShowHeroes buys Traffective to boost publisher ads reach

ShowHeroes snaps up Munich ad-tech firm Traffective to build a multi-screen publisher monetisation platform and deepen DACH market reach.

By Kaleah Salmon • 3 min read • Tue, 10th Mar 2026
Hoppr sets London HQ & Lotier alliance for LatAm push
Marketing Technologies

Hoppr sets London HQ & Lotier alliance for LatAm push

Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
Who's watching your CTV ads? Why verification is now an industry essential
Marketing

Who's watching your CTV ads? Why verification is now an industry essential

CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.

By Conrad Tallariti • 4 min read • Thu, 26th Feb 2026
Adlook reshapes UK & EMEA leadership to drive growth
Marketing Technologies

Adlook reshapes UK & EMEA leadership to drive growth

Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Feb 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026