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Connected TV Stories - Page 7

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Connected TV stories

Silverpush unveils AI agent upgrade to automate ad campaigns
Marketing Technologies

Silverpush unveils AI agent upgrade to automate ad campaigns

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

By Jed Nykolle Harme • 3 min read • Fri, 22nd Aug 2025
Tessa Ohlendorf named President North America at Coegi
Artificial Intelligence

Tessa Ohlendorf named President North America at Coegi

Tessa Ohlendorf has been named President, North America at digital media agency Coegi, focusing on growth and AI integration across the US and Canada.

By Jed Nykolle Harme • 3 min read • Tue, 12th Aug 2025
Acast & Magnite team up to streamline global podcast ads
Marketing Technologies

Acast & Magnite team up to streamline global podcast ads

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

By Kaleah Salmon • 3 min read • Thu, 31st Jul 2025
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Marketing Technologies

Marketers prioritise CTV, AI & identity flexibility for 2025 H2

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

By Sean Mitchell • 4 min read • Thu, 17th Jul 2025
Silverpush unveils AI tool for brand safety on TikTok ads
Marketing Technologies

Silverpush unveils AI tool for brand safety on TikTok ads

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

By Jed Nykolle Harme • 3 min read • Sat, 14th Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Mattel & Tubi launch shoppable TV ads with QR code tech
Marketing Technologies

Mattel & Tubi launch shoppable TV ads with QR code tech

Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.

By Sean Mitchell • 3 min read • Wed, 4th Jun 2025
Australian digital video ads lead APAC in engagement, but risks remain
EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025
StackAdapt, Samba TV team up to advance CTV in Australia
Marketing Technologies

StackAdapt, Samba TV team up to advance CTV in Australia

StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.

By Kaleah Salmon • 3 min read • Tue, 27th May 2025

Stories from Other Regions

Connected TV stories

StarHub launches Dynamic Ad Pods for personalised live TV ads
Data Analytics

StarHub launches Dynamic Ad Pods for personalised live TV ads

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

By Kaleah Salmon • 3 min read • Thu, 18th Sep 2025
Shoppable TV doubles toy sales as parents embrace seamless buying
Marketing Technologies

Shoppable TV doubles toy sales as parents embrace seamless buying

A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

By Melvin Hipolito • 4 min read • Tue, 9th Sep 2025
The state of live sports audiences in Australia
AFL

The state of live sports audiences in Australia

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

By Staff Writer • 6 min read • Fri, 29th Aug 2025
LG Ad Solutions appoints new Sales Directors for Australia
Marketing Technologies

LG Ad Solutions appoints new Sales Directors for Australia

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

By Melvin Hipolito • 3 min read • Fri, 29th Aug 2025
LG Ad Solutions launches in Australia with Sydney office lead
Marketing Technologies

LG Ad Solutions launches in Australia with Sydney office lead

LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.

By Jed Nykolle Harme • 4 min read • Wed, 16th Jul 2025
John Lewis expands retail media to offsite digital channels
Customer Experience

John Lewis expands retail media to offsite digital channels

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025
Titan OS expands with Vestel deal & new TV ad measurement tools
Data solutions

Titan OS expands with Vestel deal & new TV ad measurement tools

Titan OS partners with Vestel to power smart TVs for UK retailer Currys and launches tools to boost ad performance measurement on connected TV devices.

By Kaleah Salmon • 3 min read • Fri, 27th Jun 2025
Australian marketers boost budgets as commerce media reshapes ads
Customer Experience

Australian marketers boost budgets as commerce media reshapes ads

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

By Melania Watson • 4 min read • Thu, 12th Jun 2025
YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025