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Trade Me sees 20% campaign performance improvement using new tools
Data Analytics

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024

Global Stories

Facebook stories

Study reveals minimal ad view time boosts brand awareness
YouTube

Study reveals minimal ad view time boosts brand awareness

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

By Shannon Williams • 3 min read • Tue, 2nd Jul 2024
OpenAI disrupts five covert influence operations in three months
Artificial Intelligence

OpenAI disrupts five covert influence operations in three months

OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.

By Sean Mitchell • 3 min read • Sun, 2nd Jun 2024
Chatbot market set to surge to $4.9 billion by 2033 says FMI
Unified Communications

Chatbot market set to surge to $4.9 billion by 2033 says FMI

Chatbot market set to surge, projecting USD $4.9 billion growth by 2033, fuelled by customer engagement focus and widespread industrial adoption.

By Tom Raynel • 3 min read • Mon, 22nd Apr 2024
IWD 2024: Pink blazers in corporate boardrooms
Customers

IWD 2024: Pink blazers in corporate boardrooms

IWD 2024: As the push for gender equality in corporate leadership gains momentum, pink blazers symbolise women's empowerment in boardrooms.

By Jacquelyn Tonelli • 3 min read • Thu, 7th Mar 2024
IWD 2024: Digital tools key to opening the door for women's economic empowerment
Fintech

IWD 2024: Digital tools key to opening the door for women's economic empowerment

Digital learning tools hold a potential catalyst for boosting the economic presence of women, as this IWD 2024 highlights, aiming to bridge the gap for unbanked women in Asia-Pacific.

By Nirri Shah • 5 min read • Thu, 7th Mar 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024
IAS extends AI-driven brand safety measures on Facebook & Instagram
Facebook

IAS extends AI-driven brand safety measures on Facebook & Instagram

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

By Catherine Knowles • 3 min read • Tue, 6th Feb 2024
Safer Internet Day: CTO underlines risk to young web users
Firewalls

Safer Internet Day: CTO underlines risk to young web users

On Safer Internet Day, WatchGuard's CTO Corey Nachreiner calls for enhanced online safety awareness, emphasising the threat of AI privacy concerns.

By Tom Raynel • 3 min read • Mon, 5th Feb 2024
Risk Outlook 2024 warns of AI-driven misinformation threat
Risk & Compliance

Risk Outlook 2024 warns of AI-driven misinformation threat

The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024
Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023
Hyperscale

Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.

By Imee Dequito • 3 min read • Mon, 18th Dec 2023
Zitcha & Broadsign collaborate for optimised global retail media strategy
Digital Signage

Zitcha & Broadsign collaborate for optimised global retail media strategy

Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.

By Kaleah Salmon • 3 min read • Fri, 1st Dec 2023
Meta & Zitcha offer unprecedented retail ad reach through new venture
Customers

Meta & Zitcha offer unprecedented retail ad reach through new venture

Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.

By Kaleah Salmon • 3 min read • Fri, 17th Nov 2023
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Data Analytics

n3 Hub unveils CDP Orchestrator for personalised marketing automation

n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.

By Kaleah Salmon • 3 min read • Wed, 1st Nov 2023

Stories from Other Regions

Facebook stories

WhatsApp tops as preferred social media app in Singapore
Facebook

WhatsApp tops as preferred social media app in Singapore

WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
VietCredCare cyber threat rocks Vietnam's social media landscape
Malware

VietCredCare cyber threat rocks Vietnam's social media landscape

Vietnam is being rocked by an advanced cyber threat, VietCredCare, targeting business social media accounts, leading to widespread data breaches in government, business, and education sectors.

By Kaleah Salmon • 3 min read • Fri, 23rd Feb 2024
UK's festive online spending to surge in 2023, Adobe reports
Data Analytics

UK's festive online spending to surge in 2023, Adobe reports

UK's online spending is set to balloon in the 2023 holiday season with shoppers projected to expend £24.1bn, says Adobe.

By Sean Mitchell • 3 min read • Mon, 13th Nov 2023