Market research stories - Page 13

With a global PC market slump of 7% in Q1 2015, analysts remain sceptical that the launch of Windows 10 will revive PC sales despite Microsoft's efforts.

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

Around half of New Zealanders don't realise their personal information is being collected online, while approximately a third of people don't worry about it.

ARANZ Geo enhances global presence by appointing Richard Ertel as operations manager and Bonnie Struthers as Key Accounts manager.

A business analyst transitioning to a product owner role in a scrum team is a natural progression, leveraging key skills and overlapping responsibilities.

AMD is retiring the ATI brand, with all ATI products set to be rebranded under AMD. The shift aims to unify and strengthen AMD's market presence.

A Nielsen report reveals that 22% of all online time is dedicated to social networking, with Facebook and YouTube leading the charge.

Dunedin-based Outreach Software specializes in CRM solutions. Managing Director Alix Lucas-Fyfe shares the importance of communication and client relationships.

Consider hiring students for real-world projects, like Hindin Communications did. CEO David Johnstone lauds the value and impact on their strategic growth.