The Ultimate Guide to Personalisation
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Kiwi Personalisation News
Regional stories with direct local relevance
Visa expands agentic commerce testing with NZ banks
Four of New Zealand’s biggest lenders are testing AI-driven payments as Visa moves to safeguard shopping across merchants and platforms.
Google adds restaurant bookings to AI Mode in Search
Diners in New Zealand can now skip several booking sites as Search surfaces tables with live availability and links straight to reservations.
2degrees launches Ring Ring to nudge Kiwis to call
Nearly six in 10 New Zealanders wish they called someone more often, prompting 2degrees to trial a low-tech nudge to swap scrolling for conversation.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
YouTube Recap brings annual viewing summaries to NZ
YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.
New Zealand climbs global digital ranking but equity lags
New Zealand rises to third in Adobe's 2024 Digital Government Index with gains in service and performance, but digital equity still needs urgent improvement.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
AI shopping boom puts checkout under pressure
Agentic commerce and the evolution of retail purchase behaviour
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Unpacking the Impact of Agentic Commerce Across ANZ
5 mobile-first strategies to ensure contact data quality
Why data infrastructure will decide which AI strategies succeed in 2026
Points, personalisation and innovation: How industry leaders are redefining loyalty
The zero-click future: How to optimize your email strategy for AI
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Royal NZ College partners with Tribal for new LMS system
The Royal New Zealand College of General Practitioners has partnered with Tribal Group to implement a new learner management system aimed at enhancing education efficiency.
Kiwis sceptical of AI in local businesses, reports Qualtrics
Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.
Enhancing customer loyalty: Key advantage for mid-size retailers
Mid-size retailers can boost customer retention and long-term growth through innovative, secure loyalty programs, according to Loyalty Now CEO Anurag Vasisth.
Working smarter not harder: Four ways AI can support your business
AI is reshaping Kiwi businesses with Meta's AI tools across Facebook, Instagram, and WhatsApp, offering smarter solutions for marketing, customer service, and data insights.
World Cloud Security Day a good reminder for Kiwi business
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
Future State 2023: What eCommerce could be like in 20 years
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
Village Roadshow Selects Sitecore CMS as the Foundation for its Online Marketing Strategy
Village Roadshow has chosen Sitecore CMS to develop a personalised and targeted online marketing strategy for its diverse entertainment ventures.
Australia & New Zealand brands lead APAC in agentic AI
But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.
Agoda launches single checkout for hotels, flights
Travellers can now book hotels, flights and activities in one transaction, as online agencies race to keep customers on a single platform.
Consumer use of generative AI rises to 73%, survey finds
Worries over accuracy and human skills are tempering the rapid rise in personal use of generative AI, despite wider adoption across five markets.
Salsify launches SalsifyIQ an intelligence layer commerce
The new layer is meant to help brands and retailers keep product data aligned as AI-led shopping and retailer requirements become more complex.
ICBA names six firms to ThinkTECH accelerator cohort
Community banks will test tools for fraud, payments and compliance as ICBA brings six firms into its eleventh ThinkTECH accelerator class.
Weverse deploys Google Cloud AI for global fan support
Fans in 245 countries and regions can now get round-the-clock help on tickets and merchandise as Weverse automates support with Google Cloud AI.
Twilio launches tools for human & AI conversations
Businesses can now retain customer context across voice, messaging and AI hand-offs as Twilio broadens its engagement platform.
Adobe completes Semrush deal to boost AI search tools
The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.
TravelOne launches behavioural intelligence tool for travel
Travel platforms could lift conversion and personalisation as TravelOne adds real-time behavioural signals to systems built on booking history.
TD Insurance launches first AI chatbot for clients
The tool aims to cut routine enquiries and help Canadians compare cover without logging in, as TD expands AI across its businesses.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
PocketSmith launches Open Banking hub for Australians
Australian consumers unsure about sharing bank data now have a plain-language guide as PocketSmith expands its use of consented open banking feeds.
Lovable launches mobile app for building websites on the go
Users can now build and review web apps on their phones, as Lovable extends its no-code platform beyond the desktop for founders and designers.