TelcoNews New Zealand - Telecommunications news for ICT decision-makers

Personalisation stories

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SAS named leader in Forrester Wave for real-time interaction management
Today
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cx
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retail
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insurance
SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.
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Artificial Intelligence: The key to Customer Lifetime Value
Last week
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ai
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ml
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business
AI offers a refined approach to evaluating Customer Lifetime Value (CLV), providing insights to develop personalised strategies and drive business growth.
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The strategic imperative of integrating offline and online channels
Last week
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martech
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cx
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omnichannel
Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.
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Seismic's 2024 product release enhances AI capabilities
Last week
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cdp
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big data
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social media
Seismic boosts AI capabilities and user collaboration with Winter 2024 product release, aimed at enhancing sales representative proficiency.
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IPI becomes first UK Avaya partner with cloud specialisation accreditation
Last week
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bi
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big data
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cloud services
IPI, a London-based tech firm, becomes the first UK partner to receive Avaya's cloud specialisation accreditation, places the tech firm in a unique position to assist businesses transitioning to Avaya's cloud-based platform.
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Searchspring partnership boosts personalised eCommerce
Last month
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big data
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cx
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bi
Searchspring's integration with Dotdigital set to transform email campaigns by tailoring product offerings based on customer's past interactions.
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Is precise personalisation killing creativity?
Last month
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big data
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martech
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bi
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
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Korean Air partners with Accelya for strategic retail modernisation
Last month
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bi
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big data
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cloud services
Accelya has landed a major deal to bolster retail modernisation for Korean Air, providing strategic control and enhanced customer experience through its FLX Platform.
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Medallia unveils AI product innovations at Experience '24 conference
Last month
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bi
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big data
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cloud services
Medallia unveils AI-powered innovations and Agile Research tool at Experience '24 conference, marking a shift towards real-time customer experience personalisation.
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Utilising AI voice technology to exceed Australian customer demands
Last month
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big data
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bi
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cx
Australian businesses employ AI voice technology to surpass customer expectations, transforming calls into actionable insights and personalising services.
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Merkle's report underscores the power of personalisation in APAC
Last month
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big data
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cx
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bi
Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.
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Online privacy changes may hike Australian eCommerce prices
Last month
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bi
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big data
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cdp
Impending alterations to online privacy practices could inflate Australian e-commerce prices by up to 25 per cent.
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Embracing new tools in CX to revolutionise the digital customer journey
Last month
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big data
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contact centre
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bi
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
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Revolutionising the Future of Loyalty: Insights from Industry Leaders
Last month
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big data
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bi
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cx
Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.
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Data protection bill revision could revive SMBs' comms strategies
Last month
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big data
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bi
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gdpr
Tweaking of the Data Protection and Digital Information Bill could spur 50% of UK's SMBs to upgrade communication strategies.
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Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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bi
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big data
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cdp
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
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Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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bi
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big data
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data analytics
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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The ABCs of top 2024 trends For digital experience success
Tue, 30th Jan 2024
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bi
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big data
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martech
Integrating these trends into your digital CX this year is a strategic imperative to future-proof your brand and ensure success in the months ahead.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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bi
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big data
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ml
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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big data
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bi
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data analytics
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
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Neos Networks enhances LIVEQUOTE with user-friendly features
Wed, 24th Jan 2024
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bi
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big data
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cdp
Neos Networks bolsters its LIVEQUOTE digital platform with 15 new features, aiming to streamline connectivity solutions.
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Linktree hires tech veterans to boost AI & personalisation features
Fri, 19th Jan 2024
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bi
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big data
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digital music
Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
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AI & hybrid work: Predicting 2024's technology trends
Wed, 17th Jan 2024
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big data
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bi
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cdp
AI advancements to shape 2024's tech trends include virtual communications improvements, robust cybersecurity needs, and hybrid working challenges.
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ChatGPT introduces GPT Store for customised AI resources
Sat, 13th Jan 2024
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bi
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big data
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edutech
Reports reveal that over 3 million custom versions of AI language model, ChatGPT, were created in two months, prompting the launch of a new GPT Store for user-friendly discovery of successful designs.