The Ultimate Guide to Customer Relationship Management
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Kiwi Customer Relationship Management News
Regional stories with direct local relevance
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Contented raises AUD $4.1m to fuel UK and US push
New Zealand AI startup Contented raises AUD $4.1m seed round to speed UK and US expansion and triple headcount in coming months.
Roofbuddy processes NZD $78.7 million as it transforms roofing
Roofbuddy has transformed roofing trades with tech, completing 3,594 orders worth NZD $78.7 million, speeding quotes from 24 days to 24 hours.
Mid-sized businesses drive growth, says MYOB research
Research from the MYOB Discover Live conference showcases mid-sized businesses as vital to enhancing New Zealand's economic productivity through technology and automation.
Jelena Lawton joins One NZ as enterprise mobility lead
Jelena Lawton has been appointed as Enterprise Mobility Sales Lead at One New Zealand, enhancing mobility solutions for businesses across the country.
Mercury NZ saves on SAP maintenance, invests in innovation
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Why brand visibility is the most critical metric in today's AI-driven world
Building an enterprise data integrity architecture for AI and compliance
Expert Columns
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Knowledge equity in the age of AI: Moving from gatekeeper to orchestrator
AI-era contact centres become strategic CX data hubs
How phone validation turns dead leads into real sales
Why more SaaS vendors are embedding data quality into their core platforms
Exposing the risks of customer churn using a connected graph
The operational backbone of modern organisations is being reimagine
The Chief Repeat Officer: Why great leaders say the same thing 100 different ways
Recent Customer Relationship Management News
PwC acquires Salesforce consultancy Be Intelligent
The strategic acquisition strengthens PwC's industry focus areas across health, social services, energy, utilities and financial services in New Zealand.
OSS Group appoints Devon 'Mac' Stewart as cloud services manager
Devon 'Mac' Stewart appointed as cloud services manager at OSS Group, leading ongoing solutions development & partnering with public cloud providers.
Former McDonald's exec takes up key role with NZ-based Plexure
Former McDonald's exec, Darren Rankine, has been appointed as the new VP of Client Services at Kiwi-based CRM IoT provider, Plexure.
IBM plans 400 jobs in Auckland
IBM's new delivery centre looks set to offer a Kiwi jobs boost with a huge recruitment drive predicted for the next two years.
Boomi, Gong tie AI agents to live customer revenue signals
Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.
Gong tops USD $500 million ARR as growth accelerates
Half of the Fortune 10 now use the platform as Gong crosses USD $500 million in ARR after a tenth straight quarter of faster growth.
SugarAI rebrands CRM around precision selling with AI
Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.
Boomi expands ServiceNow partnership for AI workflows
The expanded pact lets customers pull live data from legacy systems into ServiceNow workflows, cutting friction for AI projects and procurement.
Glean & Gainsight integrate customer signals into AI
Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.
Anthropic launches AI agents for financial services
Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.
Syspro launches marketplace for manufacturing ERP users
Manufacturers and distributors can now cut integration headaches as Syspro’s new marketplace bundles partner software around its ERP platform.
Infobip & TGR Haas launch AI fan companion RaceMate
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Cognizant named Aston Martin F1 Global AI Services partner
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Salesforce launches Agentforce Operations for back office
Businesses could cut back-office cycle times by up to 70% as Salesforce expands Agentforce into finance, supply chain and compliance.
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365 Data Centres boosts win rates with Collective[i]
Embedding the software into daily workflows lifted 365 Data Centres' win rates by more than 15% and cut sales cycles by 35% in six months.
Backbase named Forrester leader & customer favourite
Banks seeking to cut fragmentation may see Backbase's Forrester nod as validation that its AI-native platform can unify front-office work.
Q4 launches AI-native CRM for investor relations teams
Investor relations teams could cut admin time as Q4’s new system turns meeting notes, reports and contact searches into AI chat tasks.
Oracle NetSuite launches AI coding skills for developers
Developers should see fewer errors and faster builds as NetSuite opens its coding guidance to more than 25 AI platforms worldwide.
Payment firms expand into broader merchant services
Merchants could soon get payments, loyalty, lending and checkout tools from one supplier as firms chase fuller control of commerce.